Amped Gaming
Mobile App for Gaming Equipment
This case study showcases Amped Gaming, a mobile app and eCommerce website designed to help gamers easily browse, compare, and purchase equipment. Built with user-centered principles, the project focuses on creating an intuitive and engaging shopping experience across devices.
Project Overview
Amped Gaming is a cross-platform experience, including a mobile app and eCommerce website, designed to help gamers easily browse, compare, and purchase quality gaming equipment. The goal was to create a fast, intuitive, and engaging experience across devices, making it seamless for gamers to shop wherever they are.
Problem Statement
Users often find it frustrating to browse and purchase gaming equipment online. They want a fast, reliable, and enjoyable shopping experience that offers high-quality gear at reasonable prices and a seamless flow across devices.
Target Audience: Gamers aged 16–40 who are tech-savvy, value affordable, high-quality equipment, convenience, and trustworthiness, and shop for gaming gear on both mobile apps and websites.
Role:
UX Designer (Responsible for user research, wireframing, prototyping, visual design, and usability testing)
Timeframe:
Marche 2025 – August 2025
Deliverables:
User research, personas, journey maps, wireframes, prototypes, usability testing, and final UI design
Tools:
Figma
Research Process
A step-by-step approach to understanding gamers, defining challenges, and shaping Amped Gaming’s design solutions.
Empathize
Discovering user needs and behaviors
Define
Framing the problem and goals
Ideate
Exploring solutions through brainstorming
Prototype & Test
Bringing ideas to life and validating them
Empathize
- Conducted surveys and interviews to understand frustrations with existing gaming equipment stores and apps.
- Competitive audit of popular gaming eCommerce platforms revealed gaps in usability, navigation, and trustworthiness.
Competitive Audit Overview
Synthesized research into actionable tools to guide design decisions:
- Created persona
- Developed empathy map
- Mapped user journey
User Persona
Empathy Map
User Journey
Key Insight: Gamers want a fast, trusted way to find affordable, high-quality gaming equipment without hassle.
Define
- Building user trust in product quality and reviews
- Ensuring accessibility for all gamers
- Balancing simplicity with a wide range of gaming gear and options
Information Architecture
Developed a sitemap to organize features (Home, Compare, Categories, Cart, Compare, Account) for clear, logical navigation.
Ideate
Design Principles:
- Simplicity: Clean UI to make shopping effortless
- Accessibility: Inclusive design for all gamers
- Personalization: Tailored recommendations and shopping preferences
User Flow:
- Mapped key tasks like product discovery and checkout to ensure smooth, intuitive flows.
User Flow
Paper wireframes and lo-fi prototypes to test screen structure and flow.
- Translated paper wireframes into low-fidelity digital prototypes
Prototype & Test
Unmoderated Usability Study (Low-Fi):
- 5 participants tested product search, adding to cart, and checkout navigation.
Findings:
The search bar wasn’t visually clear, leading one user to think it didn’t work. Users also struggled with the checkout process, especially when selecting a payment method, as the steps felt unclear and caused friction.
Actions:
Made the search bar more prominent and intuitive, and simplified the checkout flow with clearer payment method selection.
Before:
- One user found the search bar confusing and thought it didn’t work properly. It wasn’t visually clear or easy to spot.
After:
- In the hi-fi design, the search bar was redesigned with improved UI, making it more visible and intuitive to use, so users could quickly find what they were looking for.
Before & After
Issue 1: Search bar
Before:
- Users struggled with the checkout process, especially when selecting a payment method. The steps felt unclear and caused friction.
After:
- In the hi-fi prototype, the checkout flow was refined with interactive elements and multiple clear payment choices, making the process smoother and easier to complete.
Issue 2: Checkout process
High-Fidelity Prototype:
- Interactive designs with improved navigation, prominent account access, and engaging animations.
- Validated through moderated usability testing, showing smoother browsing, easier product discovery, and clear task completion.
Home
Product Category
Product Detail
Compare
Cart
Order Tracking
Accessibility Considerations
While designing, I ensured the product was inclusive and aligned with accessibility best practices:
- Contrast: Achieved a contrast ratio of 10.86:1, which passes the WCAG 2.1 AA minimum requirement (4.5:1).
- Accessibility Controls: Added a universal accessibility button on both the app and website, allowing users to adjust text size, zoom, and color mode for an inclusive experience.
Website section
Building on the app foundation, I designed the eCommerce website using progressive enhancement.
Conclusion
Amped Gaming demonstrates a full UX process, from understanding gamers’ needs to delivering a seamless, intuitive eCommerce experience. Key challenges like improving search visibility, simplifying checkout, and ensuring trust in product quality were addressed through iterative testing. The final design provides gamers with a fast, reliable, and enjoyable way to find and purchase affordable, high-quality gaming equipment.
Next Steps
The next phase involves conducting additional usability testing with a larger and more diverse group of gamers to gather deeper insights. Personalization features, such as tailored recommendations, wishlists, and notifications, can be explored to enhance the shopping experience. Integrating community elements like product reviews, ratings, and forums will help increase engagement and build trust. Finally, continuous refinement of both the mobile and web platforms based on user feedback and analytics will ensure the experience remains seamless and enjoyable.